BACK-TO-BACK WIN FOR  THE UP BAGUIO INSTITUTE OF MANAGEMENT TEAM IN THE REGIONAL BUSINESS CASE COMPETITION

 History was written in the 7th PPM Regional Business Case Competition held in Jakarta, Indonesia last November 29-30, 2016,   when once again, the UP Baguio Institute of Management team  proved its mettle and finest  in  analyzing business cases when it capped  the first major place  besting other 11 finalists from Indonesia, Malaysia and the Philippines. The team  composed of  Judylyn L. Custodio, Marie Louise P. Gomez and Mark Joel M. Suratos,  all senior Master of Management students of the Institute of Management,  showed their best when they  beat three other finalists in the second and final round of  the competition. They were awarded a cash prize of  US$2,000 in addition to certificates of recognition.  For the year 2016, the case analysis was focused on PT Tatalogam Lestari,  the largest metal and lightweight steel tile company in Indonesia.  The company was founded in 1990 and based in Jakarta. It  is engaged in the production of roof tile metal and light steel frame.

The winning team ranked fourth  of the twelve finalists  in the stiff pre-qualifying competition in which 52 teams from Indonesia, Malaysia, Thailand and the Philippines participated  The UP Baguio team edged out second placer Binus School of Business of Indonesia by a very narrow margin of points. The third major place was awarded to PPM School of Management, also from  Indonesia,  and the fourth place was won by the University of the Philippines Los Banos.

The winning UP  Baguio team was mentored and coached by Dr. Bienvenido C. Marzan, Director of the Institute of Management  and  Mr. Roberto Goce,  IM Lecturer.  Last year, the UP Baguio team  composed of  Serafin Oliviere Lasquety III, Clifford Chan and Hope Alegria Shin, also impressed the judges with their ability and skill to respond to challenging questions regarding the case they analyzed which won them the first place.

The annual PPM  RBCC is a highly competitive event of teams of  students in the masteral level  from various graduate schools in Indonesia, Thailand, Malaysia, Vietnam, Taiwan, Singapore, China and the Philippines. In the preliminary competition. the  participating teams submit and compete in analyzing actual business case and in formulating business case solutions. Out of these teams, 12 finalists are chosen to present their business analysis and answer challenging questions from the judges.  In second and final round, four finalists are chosen from the twelve participating teams and compete in responding to questions  in the areas of finance, marketing, operations, strategic management and human resources management related to the case.  This is the fifth year  of the Institute’s participation where the UP Baguio team also ranked fifth (5th) in the final round in 2012.  In  2014, the UP Baguio’s team of  Adrian Reci Galang, Frederick Magno and Sinta Cando won 2nd place (B. C. Marzan).

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THE DIRECTOR
Institute of Management
University of the Philippines Baguio
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