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Marketing Management Class Holds Destination Management Forum

“It’s never too late to save Baguio City from the “inevitable” effects of global tourism.”

This is just but one of the many important insights that participants learned from “Destination Management: A Strategy Towards Sustainability” a forum organized by the Marketing Management (MM230) class  of the Institute of Management last May 13, 2015 at Jacks Grandview Hotel, Baguio City.


The UP Management Association, Inc. and students of MM230 under Prof. Corazon Abansi, organized and conducted  the  forum on sustainable tourism in view of the pressing concerns on the social, environmental, and economic implications of tourism, particularly in Baguio and Benguet. The goal was to diagnose the current situation of tourism in the Philippines, identify strategies that can be employed to address related problems and misconceptions about tourism, and the importance of having a community-based tourism plan that involves the stakeholders from the grassroots up.


The resource person,  Ms. Chen Reyes-Mencias, a sustainable tourism planning expert, discussed the state of tourism in the Philippines and provided strategies on how LGUs and its stakeholders can work hand-in-hand to create a sustainable tourism plan that takes into consideration not just the economic impact, but also the social and environmental aspects of tourism. She said that having a workable tourism plan is important and that Baguio City can still create a feasible tourism management strategy.  However, she added that it will take political will and the efforts and synergies of various partners and stakeholders to build a holistic plan that would help achieve sustainable long-term growth of the destination. 


 Participants in the forum were faculty and students from the University of the Cordilleras, Saint Louis University, University of the Philippines Baguio, Pines City Colleges, and the Philippine Military Academy as well as representatives from  the  public  sector such as  the DoT CAR, and DoT Baguio. There were some participants  from various private enterprises including hotel and restaurant businesses in Baguio city and Benguet.  Officials from LGUs, such as the Burgos La Union, Sablan, Tublay, Itogon, the Provincial Governor’s office of Benguet,  and  the City Government of Baguio were also in attendance. Lee Custodio

Call for Papers for the Journal of Management for Global Sustainability

Special Issue on Leadership for Resiliency

Resiliency is a key concept, capacity, and skill in managing for global sustainability.  Leadership for resiliency entails a continuous process of diagnosing and intervening to create system adaptations that anticipate, prepare for, adapt to, and learn from the challenges brought about by climate change, political dynamics, globalization, and other emerging social problems. Topics of special interest include:


Ø  Accelerating the growth of leaders’ capacities to intervene in advancing system resiliency

Ø  Engaging stakeholders to organize and mobilize in pre-, during and post- disaster responses

Ø  Cultivating inter-local and local-global support networks toward efficiency of disaster anticipation, preparation, and response

Ø  Translating knowledge to scalable action in the context of resiliency

Ø  Learning from successful examples of developing and benefiting from the existence of effective levels of resiliency and from unsuccessful situations where resiliency was inadequate


Manuscript Submission and Publication Schedule:


Full manuscript submission:  30 November 2015

Reviewer reports: 29 February 2016

Revised paper submission: 30 April 2016

Completion of all revisions: 30 June 2016

Publication: 31 October 2016

To submit your paper, or if you have any inquiries, please contact any of the following:

James A. F. Stoner                 

Wilfred S. Manuela Jr.           

Elmer S. Soriano                     

We also welcome early conversations or abstracts of up to 250 words about possible paper topics.

The Journal of Management for Global Sustainability is a peer-reviewed scholarly journal devoted exclusively to the publication of original research in the field of management and global sustainability. Global sustainability is the broad set of interconnected issues that encompass, but are not limited to, achieving environmental preservation, social entrepreneurship, poverty eradication, social justice, desirable production and consumption patterns, species preservation, and spiritually rich lives at this time in our species’ history on this planet. The journal publishes articles on how productive enterprises contribute to realizing and achieving global sustainability to create socially just and spiritually-whole ways for all species to thrive forever.

The journal welcomes submissions from all disciplines for manuscripts that contribute to our academic understanding of the role of management in achieving global sustainability. These articles shall be subject to a double-blind review process overseen by an international editorial board. Submissions of theoretical work, empirical studies, book reviews, pedagogical tools and practitioner manuscripts are all encouraged.


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