Bachelor of Arts in Communication
(Major Broadcast Communication and Minor in Journalism)
The BA in Communication program provides students with a deeper understanding of the critical analytical frames in the field of communication. It offers specializations in Broadcast Communication, Journalism or Speech Communication. The program allows these disciplines to share a core curriculum, providing a basis for the discussion of affinities in their substantive concerns, conceptual frameworks, methodologies and objectives. The concentration courses give the program a focus, while the option to minor in one of three areas (Broadcast Communication, Journalism or Speech Communication), provide opportunities to develop skills and to explore the interrelatedness of the communication disciplines. Moreover, it aims to produce graduates who are creative, adaptive and innovative in the use of communication media while enunciating an ethical stance and communication accountability to raise social and cultural consciousness and responsiveness.
TOTAL NUMBER OF UNITS: 135
Bachelor of Arts in Communication (Major Broadcast Communication and Minor in Journalism)
| FIRST YEAR | |||
| First Semester | Second Semester | ||
| Course | Units | Course | Units |
| Comm 100 | 3 | Comm 109 | 3 |
| Comm 11 / Kom 11 | 3 | BC 100 | 3 |
| GE 1 – AH I (COMM 10) | 3 | Journ 101 | 3 |
| GE 2 – SSP I (ETHICS 1) | 3 | GE 4 – AH II (ARTS 1) | 3 |
| GE 3 – NSM I (SCIENCE 10) | 3 | GE 5 – NSM II (SCIENCE 11) | 3 |
| P.E. 1 | (2) | P.E. 2 | (2) |
| Total | 15 | Total | 15 |
| SECOND YEAR | |||
| First Semester | Second Semester | ||
| Course | Units | Course | Units |
| Comm 140 | 3 | Comm 150 | 3 |
| BC 101 | 3 | BC 107 | 3 |
| BC 103 | 3 | BC 111 | 3 |
| Journ 102 | 3 | Journ 104 | 3 |
| Journ 103 | 3 | Journ 105 | 3 |
| GE 6 – SSP II (KAS 1/HIST I) | 3 | GE 7 – NSM III (STS 1) | 3 |
| P.E. 2 | (2) | P.E. 2 | (2) |
| NSTP 1 | (3) | NSTP 2 | (3) |
| Total | 18 | Total | 18 |
| THIRD YEAR | |||
| First Semester | Second Semester | ||
| Course | Units | Course | Units |
| Comm 199.1 | 3 | Comm 199.2 | 3 |
| BC 124 | 3 | BC 130 | 3 |
| BC Elective | 3 | Journ Elective | 3 |
| GE 8 – AH III (WIKA 1) | 3 | GE 9 – AH IV (Elective) | 3 |
| Elective | 3 | GE 10 - NSM IV (Elective) | 3 |
| P.I. 100 | 3 | Elective | 3 |
| Total | 18 | Total | 18 |
| FOURTH YEAR | |||
| First Semester | Second Semester | ||
| Course | Units | Course | Units |
| Comm 200 | 3 | BC 198 | 3 |
| BC 131 | 3 | BC Elective | 3 |
| BC Elective | 3 | GE 12 – SSP IV (Elective) | 3 |
| Journ Elective | 3 | Elective | 3 |
| GE 11 - SSP III (SAS 1) | 3 | Elective | 3 |
| Elective | 3 | ||
| Total | 18 | Total | 15 |
| Total number of units: 135 units | |||
List of Courses in the BA in Communication Program
| Course | Title | Units | Prerequisites |
| COMMUNICATION | |||
| Comm 100 | Introduction to Communication | 3 | Comm 100 |
| Comm 109 | Laws on Communication and Media | 3 | Comm 109 |
| Comm 140 | Communication Theory | 3 | Comm 140 |
| Comm 150 | Communication Ethics | 3 | Comm 150 |
| Comm 199.1 | Communication Research Methods | 3 | Comm 199.1 |
| Comm 199.2 | Thesis Proposal Writing | 3 | Comm 199.2 |
| Comm 200 | Thesis | 3 | Comm 200 |
| BROADCAST COMMUNICATION | |||
| BC 100 | Introduction to Broadcasting | 3 | |
| BC 101 | Broadcast Operations & Performance | 3 | BC 100 |
| BC 103 | Fundamentals of Broadcast Writing | 3 | |
| BC 104 | Broadcast Announcing | 3 | |
| BC 107 | Broadcast News | 3 | BC 101 |
| BC 108 | Field Reporting | 3 | BC 107 |
| BC 110 | Broadcast Music | 3 | |
| BC 111 | Broadcast Media and Society | 3 | BC 100 |
| BC 120 | Documentary for Broadcast and Related Media | 3 | BC 103 |
| BC 122 | Broadcast Drama | 3 | BC 103 |
| BC 123 | Entertainment Production | 3 | BC 103 |
| BC 124 | Educational Programs | 3 | BC 103 |
| BC 130 | Program Planning & Building | 3 | BC 101 |
| BC 131 | Broadcast Promotion & Merchandising | 3 | BC 100 |
| BC 132 | Broadcast Management | 3 | BC 130 |
| BC 195 | Special Topics in Broadcast Communication | 3 | BC 111 |
| BC 198 | Broadcast Internship | 3 | BC 130 |
| JOURNALISM | |||
| Journ 101 | Introduction to Journalism | 3 | |
| Journ 102 | Newswriting | 3 | Journ 101 |
| Journ 103 | Interpretive Journalism | 3 | Journ 101 |
| Journ 104 | News Editing | 3 | Journ 102 |
| Journ 105 | Feature Writing | 3 | Journ 102 |
| Journ 106 | Investigative Reporting | 3 | Journ 102 |
| Journ 107 | Community Journalism | 3 | Journ 101 |
| Journ 108 | Specialized Reporting | 3 | Journ 102 |
| Journ 110 | Publications Management | 3 | Journ 104 |
| Journ 111 | Magazine Writing & Production | 3 | Journ 104 |
| Journ 112 | Photo Journalism | 3 | Journ 101 |
| Journ 113 | Online Journalism | 3 | Journ 101 |
| Journ 114 | Social Media and Blogging | 3 | Junior Standing |
| Journ 115 | Lifestyle Journalism | 3 | Junior Standing |
| Journ 124 | Advanced Photo Journalism | 3 | Journ 112 |
| Journ 125 | Advanced Feature Writing | 3 | Journ 105 |
| Journ 132 | Advertising & Public Relations | 3 | Journ 101 |
| Journ 195 | Special Topics in Journalism | 3 | Journ 101 |
| Journ 198 | Journalism Internship | 3 | Journ 104 |
| SPEECH COMMUNICATION | |||
| SC 101 | Introduction to Speech Communication | 3 | |
| SC 102 | Intrapersonal and Interpersonal Communication | 3 | SC 101 |
| SC 104 | Nonverbal Communication | 3 | SC 101 |
| SC 115 | Bases of Speech Communication | 3 | SC 101 |
| SC 118 | Listening | 3 | SC 115 |
| SC 121 | Oral Interpretation | 3 | |
| SC 124 | Performance Art | 3 | |
| SC 130 | Culture and Speech Communication | 3 | SC 115 |
| SC 133 | Argumentation | 3 | |
| SC 136 | Rhetoric and Forms of Public Address | 3 | SC 115 |
| SC 137 | Group Communication | 3 | SC 115 |
| SC 140 | Introduction to Organizational Communication | 3 | SC 137 |
| SC 190 | Speech Communication Planning | 3 | SC 137 |
| SC 195 | Special Topics in Speech Communication | 3 | SC 115 |
| REQUIRED GENERAL EDUCATION COURSES | |||
| Arts 1 | Critical Perspectives in the Arts | 3 | Arts and Humanities |
| Comm 10 | Critical Perspectives in Communication | 3 | Arts and Humanities |
| Wika 1 | Wika, Kultura at Lipunan | 3 | Arts and Humanities |
| Science 10 | Probing the Physical World | 3 | Natural Science & Mathematics |
| Science 11 | Living Systems: Concepts and Dynamics | 3 | Natural Science & Mathematics |
| STS 1 | Science, Technology and Society | 3 | Natural Science & Mathematics |
| Ethics 1 | Ethics and Moral Reasoning in Everyday Life | 3 | Social Sciences & Philosophy |
| KAS 1 | Kasaysayan ng Pilipinas | 3 | Social Sciences & Philosophy |
| SAS 1 | Self and Society | 3 | Social Sciences & Philosophy |
| ELECTIVE GENERAL EDUCATION COURSES | |||
| Philarts 1 | Philippine Arts and Culture | 3 | Arts and Humanities |
| Media Studies11 | Reading Media | 3 | Arts and Humanities |
| Math 10 | Mathematics, Culture and Society | 3 | Natural Science & Mathematics |
| Hist 3 | History of Philippine Ethnic Minorities | 3 | Social Sciences & Philosophy |
| Philo 27 | Philosophizing on Being Human (Preferred year level: 2nd year and above) | 3 | Social Sciences & Philosophy |
| Soc Sci 30 | Notions of Justice | 3 | Social Sciences & Philosophy |